So here at Dartmouth, living in New Hampshire, most of us have at some point in time learned the state's motto:
Live Free or Die.I've never encountered a NH resident who didn't know and love the state's motto. It's a great rallying cry for just about any side of the political spectrum, depending on how you use it. To literarily or historically inclined ears, it's deeply resonant. How many of us NH transplants know the mottos of our home states? I mean, California's got it pretty good (
Eureka!), but when was the last time anyone cared about Florida's state motto (it happens to be the same as that of the United States -
In God We Trust - apparently they couldn't think of anything better)? New Hampshire has one fantastic state motto.
OK. I'm a liberal and I just said that. Apparently, according to Power Line via
Dartblog, "liberals hate 'Live Free or Die.'"
Bullshit.
I suspect that most NH residents and politicians, of whatever political (or apolitical) stripes, like the state motto. Like I said, it's the kind of phrase you can rally with for either side of the political spectrum, and it gets used (and abused) as such by both sides.
The current
fuss over the state motto vs. a horrendous marketing slogan ("You're Going to Love it Here") is not some kind of liberal-conservative tug-of-war. Really. It would be a particularly poor idea to replace the state motto, and if there was any evidence that the state's liberals had hatched some plan to do so, I'd criticize them for it.
But they haven't. I've not found a news article yet that says just whose idea it was to hire a marketing firm to think of a new state 'slogan', nor have any of the articles clarified whether this slogan would be a permanent replacement to "Live Free or Die" or merely a particularly invasive and insipid tourism marketing campaign.